How Job Master Went from 0% to 20% Online Sales, with Installments Driving Conversion

A cash-first SMB launches its first online payment channel and starts winning higher-ticket customers.

At a glance: 20% Sales now processed online · 100% Long-term online share target · Same-day Email confirmations on every transaction

The challenge

Job Master was a cash-first business. As customer expectations shifted, more buyers started asking for online card payments and installment options, especially for higher-ticket items like courses. Without an online channel, the business was losing potential customers at the moment of intent.

The solution

Job Master onboarded to XPay with Payment Links and installment support. The XPay team walked the company through the platform in a kick-off meeting, helping them understand how to issue links and track payment flow. Whenever Job Master has an operational question, XPay support responds quickly.

The results

Roughly 20% of Job Master's revenue now comes through the XPay-powered online channel, driven especially by customers preferring to spread course payments across installments. Internally, the goal is to keep growing that share toward 100%.

Installments became the conversion lever

Once customers could pay over time, they stopped abandoning higher-priced purchases at checkout. That single capability, enabled by XPay, turned a flat conversion rate into a growth lever.

"Excellent company. Sales went up and service got faster the moment we could offer installments online."

Founder, Job Master