Join XPay

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ experience in content creation with a strong focus on both B2B and B2C marketing.
• Excellent verbal, communication, and writing skills in both English and Arabic.
• Strong eye for visuals, with the ability to source and provide creative references for designers.
• Basic knowledge of visual content creation tools (e.g., Canva, Adobe Creative Suite).
• Experience in social media management, email marketing and performance reporting.
• Ability to work independently, take initiative, and demonstrate ownership over projects.
• The ideal candidate must possess strong creative and analytical thinking and problem-solving abilities
• Experience in managing content calendars, editorial plans, and content distribution.
• Understanding of both B2B and B2C sales cycles and buyer personas is a plus.

Responsibilities:

• Develop and execute content plans that align with both B2B and B2C marketing goals, including Social Media, blogs, and email campaigns.
• Collaborate with different teams to create targeted content that drives lead generation and conversion.
• Manage social media channels.
• Source and provide creative references to designers, ensuring that visual content aligns with the overall strategy and brand guidelines.
• Support in content performance using analytics tools and provide actionable insights to optimize future content.
• Lead the creation of multimedia content (e.g., videos, infographics) that supports the company’s marketing funnel.
• Take initiative in identifying opportunities for content improvement and innovation, driving projects from concept to completion.
• Ensure all content aligns with XPay’s brand voice, style, and messaging guidelines.
• Stay updated on industry trends, emerging technologies, and best practices in content marketing.
• Work closely with the Senior Marketing Executive to align content efforts with broader marketing strategies.