How Licht Modernises a Traditional B2B Industry with Online Payments

An electrical-supply business introduces a card-and-link experience in a category that still runs on cash.

At a glance: Faster Onboarding than alternative providers · Real-time Email confirmations on every transaction · Step ahead Of local B2B peers in offering online checkout

The challenge

The B2B electrical-supply industry runs almost entirely on cash. Even where buyers might prefer card or installment payments, most suppliers don't offer them, so customers default to whatever's available. Licht wanted to break the pattern: provide a more modern payment experience for buyers who'd rather not interact with staff for every transaction.

The solution

Licht signed onto XPay for what the team describes as a far simpler experience than the alternatives they evaluated. Onboarding was quick, with minimal documentation friction. XPay's account team has stayed close, helping the business resolve technical questions in real time.

The results

Licht now offers customers the option to pay online directly, a meaningful differentiator in a traditional industry. While B2B contracts mean a smaller online share than B2C peers, the brand impact is significant: Licht presents itself as a more modern supplier than its category, and customers respond accordingly.

A step ahead in a traditional category

In a B2B segment where cash is still the default, offering online payments isn't just a tool, it's a positioning statement. Licht uses XPay to signal that it's a different kind of supplier.

"I've recommended XPay to many people. The simplicity and ease are what stand out."

Founder, Licht